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Real Estate Trail Guide
Project type
Collateral
Date
August 2024
Location
Missoula, Montana
Role
Co-Copywriter, Co-Creative Lead
The Real Estate Trail Guide was a unique marketing initiative designed to resonate with Missoula’s outdoorsy professionals. The campaign used the metaphor of hiking a trail to illustrate the journey of securing a home loan, aligning with First Security Bank’s brand identity of “Guiding Your Financial Journey.”
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